Attribution : Tracking Link Reporting(1) - Basic

This article will guide you through campaign performance reporting page. It will show you the campaign performance by media, analyzed through the applied tracking link. 

You can check the campaign performance of all advertising channels running your ad at a glance, and analyze the result.

Contents

1. Check Your Tracking Link URL and Apply
2. Using Filters
3. Tracking Link Report
4. Tracking Link Detail Reports
5. Channel Quality

1. Check Your Tracking Link URL and Apply

2. Using Filters

Use filters to categorize by date, Channel, Tag, Cost Type, Campaign Type, Landing URL, Administrator, and check the Clicks, new installs, CVR data.
Filter options can be selected by clicking on the checkboxes. It will be filtered by OR condition in a same category, AND condition in different categories.
When using filters, combined value of filtered data will be shown.

• Channel : Filter by channels, to see the data of tracking links that are included in the selected or created channels.
• Tag : Filter by registered tags, to see the data of tracking links including those tags.
• Cost Type : Filter by registered cost types. 
• Campaign Type : Filter by registered campaign types. 
• Landing URL : Filter by landing URLs, when different landing URLs were set by different tracking links.
• Administrator : Filter by users who created the tracking links.
•  : Shows the list of variables of selected filters.
•    : Download the filtered tracking link data in Excel file.
  
  

3. Tracking Link Report

 3-1. You can check the names of channels, names of campaigns, and campaign types in Tracking Link > Report page. 
        You can find information on Impression, Click, Install, CVR, Purchase, Revenue, Install by media, View through by each campaign. 

  3-2.Understanding Indexes in Reporting
        You can select and save the indexes you want to check in your report in Customize Columns. 

• Impression : Cumulative number of impressions(By media. Media that has completed integrating with adbrix only.)
• Click : Cumulative number of clicks on the tracking link
• Install : Number of activation of the app, after clicking on that tracking link and installing it
   ※ The number excludes duplicates.
   If there is a history activating the app with a certain device, it would not be counted as a new install even when the app was activated again after deleting it.

• CVR : Rate of New installs per Click (new installs/clicks*100)
• Purchase : Number of purchases made by new users acquired through the tracking link
• Revenue : Revenue of purchases by new users acquired through the tracking link
• Install (Channel Standard) : Number of installs by each certain medium, such as Google and Facebook(Including re-installs after installing and deleting the app)
• View Through : Number of activations of the app by new users acquired by displaying the tracking link, after its installations
• Add by : Administrator who created the tracking link
• Date : Creation date of the tracking link
  
  

•  : See the daily/hourly/by retention analytics of users acquired through the selected tracking link.
•  : Check the registered tracking URL.                
          By clicking on the button, a popup will be shown as below. Click on Copy button to copy the tracking URL.

•  : Create a sub-tracking link that has the same landing URL. A tracking URL of the sub-tracking link will also be created.
•  : Edit the name, channel, landing URL, campaign type of the tracking link.
•  : Delete the selected tracking link. Please be aware that it cannot be recovered.
•  : Assign roles to access to the tracking link report.
•  : See the analysis of daily/hourly/retention data per impression on users acquired through the tracking link. 
  
•  : Check the registered tracking URL. It works the same as  button.
•  : Display tags that are registered to the selected tracking link.

4. Tracking Link Detail Reports 

 4-1. Daily

• Acquisition Channel : Click the box and select from the tracking link list in the drop-down menu
• Date : Set the date 
• Clicks : Total number of daily clicks of the tracking link
• New Execution : Total number of daily new executions by the tracking link
• CVR : Daily CVR of the tracking link(new executions/clicks*100).
• Daily Revenue : Revenue aggregated by date (ex> If a user acquired on January 1st made a purchase on January 5th, it will be aggregated as January 5th daily revenue) 
• Cumulative Revenue : Cumulative revenue generated by users acquired on that date (ex> If a user acquired on January 1st made a purchase on January 5th, it will be aggregated as January 1st cumulative revenue) 
• DAU : New installed users and retention users out of users acquired through the tracking link
• Paying User : Number of users who made a purchase on that date (ex> If a user acquired on January 1st made a purchase on January 5th, it will be aggregated as January 5th paying user) 
• Paying User % : Percentage of paying users out of DAU (Number of paying users of that date/DAU *100)
• Number of Purchases : Number of purchases by date
• ARPU : Average revenue per DAU 
• ARPPU : Average revenue per paying user 
•  : Click to go to hourly campaign performance report of the selected date.
•  : Copy the table below to clipboard.
•  : Download the table below in Excel file.
  

 4-2. Hourly

• Clicks : Total number of clicks generated in corresponding hour on selected date.
  
• New Executions : Total number of new executions generated in corresponding hour on selected date.
• CVR : CVR of corresponding hour on selected date.

 4-3. Retention

• New User : Number of new users who were acquired on that date.
• +xxd : Classic retention number by date. 
• Ret.Day : View retention on a daily basis.
• Ret.Week : View retention on a weekly basis.

4-4. Revenue

• DAU : New installed users and retention users out of users acquired through the tracking link 
• Paying User : Number of users who made a purchase on that date (ex> If a user acquired on January 1st made a purchase on January 5th, it will be aggregated as January 5th paying user) 
• Paying User % : Percentage of paying users out of DAU (Number of paying users of that date/DAU *100)
• Number of Purchases : Number of purchases by date 
• Revenue : Revenue aggregated by date
• ARPU : Average revenue per DAU 
• ARPPU : Average revenue per paying user 

4-5. Custom Tag

After integrating the custom tag(Retention API), you can check the report on execution of in-app activity by date. 

• Count : Cumulative execution figures for the selected activity

• User : The number of users who executed the selected activity

• DAU :  DAU by date

• User Ratio : Rate of activity users among DAU

• Average Execution Frequency per User : Average number of executions of selected activity by activity users